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EV Shopper Insights

Angus MacBride specialises in customer feedback, providing OEMs and retailers with independent and actionable insights on EV shopper and buyer experiences.

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The changing needs of shoppers, be it among PHEV or BEV buyers, requires constant monitoring. Insights are needed to direct and inform online and in-store messaging that meets the specific needs of key customer segments.

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Angus MacBride provides OEMs, individual brands and dealer groups with research solutions to provide detailed insights and guidance on what needs to be prioritised in order to increase conversions.

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Trusted by automotive clients across key markets in Canada, Europe, India, the UK and US, Angus MacBride understands how to interpret customer feedback into actionable insights.

 

Popular solutions include:    

Post-EV Test Drive Surveys

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Objectives

  • Measure present test drive experience, identify performance strengths and pain-points.

  • Benchmark performance.

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Content

  • Post test drive ratings, purchase likelihood, rejection reasons, models considered, buyer segmentation, powertrain choice, demographics and comments.

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Method

  • Online survey.

Virtual EV Focus Groups

Objectives

  • Understand recent test drive experiences, preferences and requirements.

  • Identify improvement areas and pain-points.

  • Test new concepts and approaches.

 

Content

  • Discussion designed around online and in-store experiences, consideration and rejector reasons,best practices and ideas / acceptance of new approaches.

 

Method

  • Virtual online group discussions.

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EV Shopper Diary 

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Objectives

  • Track the shopping experience among EV shoppers from online consideration to post-test drive feedback.

  • Identify improvement areas and pain-points.

 

Content

  • Record and measure via mobile app the online and test drive experience, covering key tasks including ratings, videos and detailed commentaries.

 

Method

  • Mobile app diary.

We cover all key global automotive markets either directly by the team in the UK or via expert automotive partners in their respective regional hubs. 

©2024 by Angus MacBride Research Consultancy Limited. Reg. Scotland #670155

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