
EV Shopper Insights
Angus MacBride specialises in customer feedback, providing OEMs and retailers with independent and actionable insights on EV shopper and buyer experiences.
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The changing needs of shoppers, be it among PHEV or BEV buyers, requires constant monitoring. Insights are needed to direct and inform online and in-store messaging that meets the specific needs of key customer segments.
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Angus MacBride provides OEMs, individual brands and dealer groups with research solutions to provide detailed insights and guidance on what needs to be prioritised in order to increase conversions.
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Trusted by automotive clients across key markets in Canada, Europe, India, the UK and US, Angus MacBride understands how to interpret customer feedback into actionable insights.
Popular solutions include:
Post-EV Test Drive Surveys

Objectives
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Measure present test drive experience, identify performance strengths and pain-points.
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Benchmark performance.
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Content
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Post test drive ratings, purchase likelihood, rejection reasons, models considered, buyer segmentation, powertrain choice, demographics and comments.
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Method
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Online survey.
Virtual EV Focus Groups
Objectives
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Understand recent test drive experiences, preferences and requirements.
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Identify improvement areas and pain-points.
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Test new concepts and approaches.
Content
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Discussion designed around online and in-store experiences, consideration and rejector reasons,best practices and ideas / acceptance of new approaches.
Method
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Virtual online group discussions.

EV Shopper Diary

Objectives
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Track the shopping experience among EV shoppers from online consideration to post-test drive feedback.
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Identify improvement areas and pain-points.
Content
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Record and measure via mobile app the online and test drive experience, covering key tasks including ratings, videos and detailed commentaries.
Method
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Mobile app diary.
We cover all key global automotive markets either directly by the team in the UK or via expert automotive partners in their respective regional hubs.