Services

Angus MacBride is a full-service boutique market research consultancy offering the following:

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Research

• Qualitative research – in-depth interviews, expert interviews, focus groups

• Quantitative research – ad-hoc studies, CX/VoC tracking, segmentation, benchmarking, pricing and brand health

• Digital intelligence/social – social discourse analysis, ratings and reviews, behaviour research

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Consultancy

• CX programme design – developing, advising on and delivering customer satisfaction programmes

• Client workshops – designing and facilitating CX workshops to help clients and stakeholders effectively use and understand customer feedback

• Driver analysis and benchmarking – sharing insights and guidance on what is driving customer expectations, identifying best practices and sharing cross-industry case studies

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We have experience conducting studies across the globe, including at home in the UK and Ireland, in Germany, Italy, Australia, China, India, Malaysia, Singapore, Thailand and Vietnam, as well as regularly in Canada and the US.