What We Do
Customer Experience Design and Execution
Angus MacBride is an international market research consultancy specialising in the design, measurement and interpretation of customer satisfaction metrics. We help businesses use Customer Experience (CX) feedback to gain competitive advantage, prioritising the improvements that matter most to end-users.
We work across a range of industries, particularly automotive and industrial machinery, with a growing presence in events, sport and leisure.
Using traditional and new research methods, we unpack CX feedback to drive meaningful change. Our team brings 20+ years' experience advising senior management on running and using Voice of Customer (VoC) data.
We pride ourselves on independent, actionable insights.
Angus MacBride is an independent international market research and strategic consultancy founded by Dr. Gordon Shields. We help automotive, mobility, industrial, hospitality and financial-services organizations understand customers, markets and competitors and turn research into actionable strategy.
Dr. Gordon Shields
Founder and Director
Dr. Gordon Shields is a highly experienced market researcher with over 25 years of international experience, having led research and advisory work for clients across Europe, Oceania, South-East Asia, the GCC, and North America.
Before founding Angus MacBride, Gordon held several senior leadership roles at J.D. Power in Singapore and Europe. As a seasoned international researcher, Gordon manages single-market and complex multi-market quantitative and qualitative studies and provides deep insights to clients through senior stakeholder workshops and ideation sessions across automotive, industrial, hospitality & leisure, as well as financial service sectors. He works closely with partners and is the Vice President for Research and Analytics at Clarify.
Gordon received his doctorate in Political Science from the Eberhard-Karls Universität Tübingen in Germany and completed postdoctoral work at Oxford.
Our Clients
