Angus MacBride

Research Consultancy

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What We Do

New Mobility and Customer Experience

Angus MacBride is an international research consultancy specialising in new mobility. We conduct product, retail and digital studies across key vehicle markets in Asia, Europe and North America. Helping companies deliver excellent customer experiences.

Our focus, in a transforming sector, is to enable established and new organisations to align their product and services to best meet the changing needs of consumers, regulators, and policymakers.

We pride ourselves on providing independent insights.

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Our Task

Angus MacBride provides clients with both strategic and tactical advice through the following activities:

Benchmarking competitors
Understanding how best to increase new energy vehicle (NEV) adoption rates
Aiding clients to design, develop and launch customer-centric solutions
Embedding the customer voice into all parts of a business
Identifying best-in-class onboarding, financing, charging, and serving options for NEVs
Fueling market entry strategies with actionable insights
Monitoring performance and growth
Running workshops, advising teams, and driving real change

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How We Research

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Our research is bespoke and tailored to meet each individual clients' requirements. Delivering robust and actionable insights, matching budget and timeline expectations. The team at Angus MacBride understands how to partner with clients to deliver the best insights.

Typical methodologies we cover include:

Quantitative:
- Ad-hoc, CEM/CX tracking, segmentation, pricing and brand research
Qualitative:
- In-depths, SMEs and focus groups
Desk:
- BI, market-entry, sizing, and forecasting
UX/ADAS:
- Customer led design, including acceptability and usability testing
Digital Intelligence / Social Search:
- Social discourse, behaviour, search
Research Communities:
- Design, selection and management